: PPR101 :

THIS IS THE ONLY INDUSTRY CONFERENCE SOLEY DEDICATED TO EDUCATING AND ADVANCEING THOSE WHO ASPIRE TO MASTER THE ART OF MEDIA AND MARKETING IN PURSUIT OF THEIR GOALS!!!

REGISTER TODAY FOR ONLY

*$99 per person

$150 for groups up to (4)

At door;

* $150 per person

$300 for groups up to (4)

Registration includes admission to panels, brunch, happy hour and professional service areas.

At PPR 101 you will attend in-depth panel discussions with proven industry insiders who are eager to share information on the roles of publicists, the steps to hiring a proven publicist and successfully securing editorial coverage in top newspapers, websites, video shows and magazines.

PANEL I - PUBLCITY –

What is public relations?

What are a publicist’s duties?

How to hire a publicist?

What to expect from a good publicist?

PANEL II - EDITORIAL COVERAGE

Learn what makes an artist newsworthy?

How to do you approach editors?

Reinventing and diversifying yourself and your brand

PPR101 is also the place to consult with stylists, image consultants, media trainers, video directors, graphic designers, biography writers, web site developers, photographers and other industry professionals who will be on-site providing essential public relations services and offering editorial advice in the

ADVERTISING SALES SWAP MEET & PROFESSIONAL SERVICE AREA

($50 admission fee required for access)

IN THE ADVERTISING SALES SWAP MEET …Meet advertising sales people from top media outlets. Attendees will be awarded the chance to purchase tens of thousands of dollars of advertising space in major media outlets for a fraction of the usual, everyday cost.

OR SPEND TWO HOURS IN THE

PROFESSIONAL SERVICE AREA where industry professionals will be on site and prepared to offer photo shoots, graphics, web designs, press kits, biographies, company profiles and music video assistance on the spot, BY APPOINTMENT ONLY!

PANEL III - WHAT'S BEEF? ARE YOU INDUSTRY OR IN THE STREETS.

There is a method to this madness.

HAPPY HOUR/PERFORMANCES

Live performances, from models and artists for some of the industry’s top editors during the official PPR Happy Hour for editorial converge consideration.

SECURE A 6 MINUTE PERFORMANCE SLOT FOR - $500

ADDITIONAL PROFESSIONAL PUBLIC RELATIONS CLASSES WILL BE OFFERED FOR THE ASPIRING ENTERTAINER WHO IS SERIOUS ABOUT IMPROVING HIS/HER IMAGE

Additional professional development classes are offered at a cost of:

$200 per class for conference registrants

$300 per class non-conference registrants

THE FOLLOWING CLASSES WILL BE OFFERED BY APPOINTMENT ONLY FROM

Media training I: One-on-one information session with magazine editors teaching how to answer interview questions

Media training II: How to gain media attention, what editors look for

Image/ Branding: Setting yourself apart; trendsetting

Crisis communication: Dealing with negative press or unforeseen disasters

Social etiquette: How to deal with groupies; keeping personal life personal, smiling for the camera, be red carpet ready.

Professional etiquette: How to speak to fans, address peers and media representatives in a professional manner. How to have exceptional stage presence and award winning performances and appearances.

Anger management: How not to let your emotions dictate your actions. Think before you speak and act!

3 minute Slot: $250

PROFESSIONAL PUBLIC RELATIONS 101 CONFERENCE

Professional development for the aspiring entertainer

Are you an aspiring entertainer, fashion designer, model, DJ, manager, label CEO or industry entrepreneur seeking editorial coverage in magazines, on web sites and video shows?!? Well, PROFESSIONAL PUBLIC RELATIONS 101 CONFERENCE is the place for you!!!

Finally, a one-stop shop to educate, enlighten and empower tomorrow’s urban trendsetters on increasing exposure and visibility via mass media. Attendees will learn from top entertainment journalists, editors, critics, publicists, marketers and television show hosts.

Meet and learn from media specialists from:

The Associated Press, The Source, Streettalk Newspaper, DOWN magazine, Ozone, XXL magazine, Vibe magazine, Allhiphop.com, MTV, BET, VH-1, Myspace.com, Facebook.com, Billboard, Ebony, Jet, Rolling Stone, SOHH.com, New Power magazine, Rolling Out magazine, Concrete Loop, Upscale magazine, Sister To Sister magazine, The Industry Cosign, AND MANY OTHER TOP MEDIA OUTLETS WILL BE ON HAND TO HELP YOU TO UNDERSTAND HOW TO MAXIMIZE MEDIA POTENTIAL FOR YOUR BRAND.

Who should attend Professional Public Relations 101 Conference?

All major label and independent recording artists, managers, DJs, models, publicists, designers, journalists, record label CEOs and aspiring entrepreneurs.

Why should performing artists and major record labels be concerned with Professional Public Relations 101 Conference?

Long gone are the days when major label recording companies actually train artists how to speak to the press, take time to prepare high-quality media kits and groom artists for success in front of the camera. Professional Public Relations 101 Conference will teach artists the etiquette when speaking with reporters, journalists and TV hosts.

For the major and independent record labels, PPR101 is a service that we are proud to offer your company. We want to help ensure a return on the investment that you are making in your artist.

Does it matter to major labels if artists are featured in a magazine, newspaper or video show when seeking or maintaining a deal?

Of course; the job of any reporter/journalist is to find hot, new emerging trends. Editorial placement in respected publications signifies the artist’s growing awareness to a desired fan base. PPR101 will help you to use media coverage to maintain and establish your relevance to the entertainment industry.

Who are some entertainers to secure and maintain lucrative recording contracts, television and motion picture opportunities of advancement due to media coverage?

Rap artist Eminem (The Source Unsigned Hype), Hip Hop duo Mobb Deep (The Source Unsigned Hype), Asylum Records rap artist Tum-Tum (The Source Off the Radar), TV personality Miss New York (Flavor of Love), Asylum Records rap artist Big Tuck (The Source Off the Radar), rap artist Lil Flip (The Source Off the Radar), Asylum Records rap artist Paul Wall, Universal Records rap artist Chamillionaire (The Source Mic Check), Keyshia Cole, Jennifer Hudson (American Idol), Snoop Dogg, Notorious BIG (The Source Unsigned Hype), Interscope Records rap artist 50 Cent (The Source Unsigned Hype), Cash Money Records, Uncle Luke, NWA, Kanye West, Universal Records artist/ actor David Banner (XXL magazine feature/ The Source Mic Check), No Limit Records, Ludacris, T.I., Interscope Records/ Collipark Music artist Soulja Boy (Myspace.com), Mike Jones (The Source Off the Radar), just to name a few examples.

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PPR101 will be hosted in the following cities this Fall

Oct 8 - New Orleans

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Gallier Hall